Best Digital Marketing Services
Puissant results-driven Digital Marketing Services, supported by various offerings and technolgy platforms, help enterprises develop and incubate strong relationships with their customers. Our innovation-led hyper-personalized digital media marketing campaign management, use of high-quality relevant content on a regular and consistent basis, and data-driven insights for strategizing effectively - all are well-powered by AI & Automation to impart exponential growth to business across industries.
Digital Marketing Definition
Digital marketing is the process of improving online presence for better business growth. The following digital marketing topics cover everything of our digital marketing process.
What are Digital Marketing Services ?
Digital marketing meaning is the best described as promoting your digital marketing content using any digital media marketing channel, for example, search engine, social media or TV ads, for improved digital branding and leads generation. Another name for digital marketing services is digital media marketing services. Since, digital marketing is mostly involved using internet, so it is also called internet marketing or online marketing.
What does a Digital Marketing agency do?
A digital marketing agency provides various types of digital marketing services. Some common examples of digital marketing are search engine optimization, PPC marketing, email marketing, social media marketing, and content marketing. A digital marketing company also provides a digital marketing course online or offline as part of their corporate training services. The best digital marketing company is the one which assists in promoting your business online using any suitable digital media or channel.
Importance of Online Marketing
The primary importance of digital marketing lies in the fact that it is capable to provide substantial business growth across industries and segments. Internet is being widely used across the globe. Around 3 quarters of Americans access internet everyday. From social media to text messages, many digital channels are in high demands by these online users - making the future of digital marketing extremely bright.
Digital Marketing Overview
Digital marketing basics include improving online presence, optimization for leads and sales, and optimizing the costs of marketing services. Read more about digital marketing.
Role of Digital Marketing in Business Growth
In the present digital-era, role of digital marketing is vital. Enterprises must go for website marketing services and create custom websites representing their brand purposes; optimize it for search rankings, and implement data-driven insights to improve effectiveness of digital marketing strategy.
Digital Marketing Platforms
Puissant digital marketing platforms help enterprises generate high-quality relevant leads in digital marketing process and incubate strong relationships with their customers and prospects across complete buying journey. Read more.
Data-driven insights for creating effective Digital Marketing Strategy
Major Digital Marketing Offerings
Improved ROI with our Agile Digital Marketing Process & Strategic Consulting
Puissant Digital Marketing offers end-to-end services covering marketing operations, customer experience (CX) management, marketing analytics, campaign management, customer relationship management (CRM), and loyalty management. Our services are backed by extensive domain experience and intelligence gathered around hundreds of successful interventions in these spaces across multiple industry verticals. In line with these marketing needs, Puissant Digital Marketing offerings include:
Digital Marketing Operations
Puissant Digital Media Marketing operations include developing, supporting, and enhancing Digital Marketing Platforms – including website design and development, run Digital Marketing operations across the life cycle including Release Management, Application Change Management, and providing technical services for Digital Marketing Operations across digital content management, digital assets management, and digital production.
Digital Marketing Campaign Management
Our marketing offerings for efficient and effective digital campaign management services include, Global and Local Search Engine Optimization, Paid Advertising, Social Media Marketing, SMS and Email marketing, Content Writing and Marketing, Amazon Marketing and eCommerce Marketing.
Customer Experience (CX)
Enhanced customer experience across digital channels by creating valuable and engaging content, designing CX always – on innovation, unlocking marketing relevance, re-imagining services with purpose, re-inventing ecommerce, marketing personalization and using artificial intelligence and automation for faster solutions. Read more.
Digital Marketing Analytics
Marketing Analytics services help to generate data-driven insights on customer buying behaviors. Our in-depth marketing analytics using state-of-the-art tools and software help to improve conversion and create effective digital marketing strategy that impacts business outcomes. Puissant online marketing services falling under this category are: Conversion Rate Optimization (CRO) and Digital Competitor Analysis.
CRM & Loyalty
Customer Relationship Management (CRM) and loyalty program for enhanced business outcomes includes hyper-personalized automated email marketing services. Loyalty program offers discount and other benefits to customers.
Puissant Digital Marketing Operations
Our Digital Marketing Concepts for Enhanced efficiency
With customers spending more time online than ever, brands are being forced to reinvent their marketing experinces. Customers expect businesses to meet their fast-changing needs in a hyper-personalized ways, but an endless array of online marketing channels makes it harder for marketers to engage customers.
“Statistics reveal that more than 80% clients say that being treated like a person, not a number, is essential to winning their business.”
Our sophisticated customer analysis enables hyper-personalization, which drives immersive experiences that increase brand recognitions.
Our team of digital marketing experts find the best channel mix and launch digital campaign on demand, seizing marketing opportunities at scale. Our agile digital marketing operation and integrated systems increase customer engagements, reduce cost per acquisition and improve ROI.
Our super advanced analytics integration enriches insights and facilitates micro-segmentation. We harness technology and data to create unified customer’s views, which enable us to reach the right customer at the right time.
Through continual tactical adjustments, we improve the quality of marketing campaigns, boost the effectiveness of digital marketing assets and optimize the conversion rate.
Our Digital Marketing Enablers
Resources enabling to provide Results-driven Internet Advertising and Marketing Services
Our team of expert digital marketing professionals has deep domain experience across digital channels. We have delivered quality digital marketing results to a multinational brand having a web portal of over 1150 pages.
Our Digital marketing tools and software portfolio has helped create hundreds of success stories to date across industries with an acceptance rate of over 97.5%. We harness AI/ML technology to improve decision-making and tested accelerator for enhanced efficiency.
Through unrivaled relationships with the world’s leading technology vendors - we gain early access to platform releases and specialist feature training. We build high-quality technology stacks supported by native platform capabilities.
Why Puissant ?
We are leaders in providing best-in-class digital marketing services with over 12 years of dynamic experience improving marketing operations with the world’s leading brands and tech companies.
Our digital marketing approaches are proven to optimize conversion rate, customer retention, and acquisition cost. Through customer experience-focused end-to-end marketing campaign execution, we have recently delivered value and recognition to a top technology company.
Performance digital marketing strategy with in-depth knowledge of tools and platforms, and enterprise-level operation expertise, we are positioned uniquely as a global leader in providing best digital marketing services across industries and segments.
Digital Marketing KPIs
Measure the Digital Marketing Performance with the top Key Performance Indicators (KPIs)
The Digital Marketing description and campaign performance can be best explained in terms of the parameters known as Key Performance Indicators (KPIs). Puissant describes some of the chief KPIs as under:
Returning Visitors to Website
This parameter indicates engagement because visitors are coming back to your website/landing page to consume more content or take a specific action.
Understand how people are finding your website and how engaged they are once they do.
Web Traffic Sources
Shows how people are finding your website/landing page.
The number of single browsing sessions by individual visitors to your site.
Total Unique Visits
The number of people who have visited your website/landing page.
The percentage of people who clicked on a CTA or link.
Average Time on Page
The average amount of time all users spend on a single page.
How does Internet Marketing Service work?
Understanding Digital Marketing Process for increased Campaign Performance & Efficiency
Normally, digital marketing campaigns involve several common steps:
Define Your Digital Marketing Goals
It being a wide-ranging field, you need to establish your Digital Marketing Goals before starting a digital campaign, like, building brand awareness, customer acquisition, and focusing on customer retention or loyalty. Making sound marketing goals before the campaign execution helps you tailor your strategy and budget to maximize impact.
Identify your Target audience
Identifying the target audience is very important for the success of digital marketing campaigns. The more details and clarity you can find out about your audiences (age, location, income, etc.), the easier it will be to determine how to connect with them.
Identify the right Internet Marketing Techniques & Channels
Next, you need to decide how (and for how much) you want to reach them. For example, if you are targeting younger customers, you should allocate your resources to specific social media platforms rather than invest the majority of your efforts in the blog posting.
Develop and optimize content and messaging for each channel
Analyze your Digital Marketing content & data. Try to find out as much as you can know about your audience.
Campaign Measurement across Key Metrics
Measure the Digital Marketing campaign across key metrics and iterate based on those results.
Digital Marketing Statistics
Following is the Percentage of Digital Marketers who are going to invest in 2023
Importance of Digital Marketing in Business
Why use online marketing for your business? Here are a few Advantages of Internet Marketing
The digital marketing industry has grown unprecedently in the last decade. The companies need to invest more resources in online marketing than the traditional ways of marketing to establish a resilient marketing operation.
"As per the recent report, businesses in US are investing more than $200 billion per year on digital advertising."
The key advantage of using Internet Marketing Service lies in the fact that it provides businesses of all kinds and sizes of industries with an opportunity to promote their brands 24*7 at low cost and effort. You can reach your target audience with Puissant's Personalized Digital Media Marketing Services across the globe, irrespective of their location and language barriers.
Consulting and availing the best digital marketing services is essential to reach your potential customers and incubate strong relationships with them accelerate business growth. An effective digital marketing plan helps improve online presence and increase accessibilities of your company's services and goods.
Puissant has been a global leader as internet marketing service provider since 2013 and has delivered many extraordinary results.
The Benefits of Digital Marketing :
- Save time and resources.
- Analytics-driven insights for creating effective marketing strategies.
- Centerlized operation & almost no field work.
- Capable to generate huge ROI.
- Track your marketing campaign status to generate insights.
- Leverage preferred audience.
- Promote and improve online reputation of companies through digital branding strategy.
- Maximize customer touchpoints.
- Better customer service & engagement.
- Drive long-term business growth.
- Digital Marketing helps to improve conversion rate.
- Enhanced customer experience (CX).
How to Indentify your Digital Marketing Channels & Assets?
Strategize your Digital Marketing campaign by categorizing digital marketing channels and assets into owned, earned, and paid groups. It will protect you from becoming overwhelmed by all the Digital Marketing tools you have.
% of mobile visitors leave the website if it does not meet their high standards.
% business owners think their marketing strategy is not effective.
% buyers trust online reviews as much as their personal recommendations.
Puissant Digital Marketing Platforms (PDMP)
Puissant DMPs is a set of tools and services for small to medium to large scale enterprises for improved outcomes of their online marketing efforts. DMPs can automate marketing operations, including keyword research, site audit, email marketing, competitor analysis, landing page optimization and link building.
Digital Marketing Vs. Inbound Marketing
Both focus on creating and distributing digital content, so what's the difference?
Digital Marketing :
- Digital Marketing is an umbrella term that is used for both outbound and inbound marketing. In other words, in digital marketing practices, marketers try to push their content directly in front of as many people as possible online - regardless of whether they like it or not. For example, flashing banner ads at the top of websites.
Inbound Marketing :
- In inbound marketing, you use digital content to attract customers to the website by focusing on being helpful to them, e.g., your blog.
Cross Channel Digital Marketing
Understand your customers better through multiple digital media marketing channels
Cross Channel Digital Marketing or multichannel Digital Marketing involves using a variety of Digital Media Marketing channels, including - social media, email, web, text, TV, and radio. It allows you to collect more data about your customers’ and prospects’ preferences, positions, and interests, which ultimately helps you better craft a digital media marketing strategy with the right content delivered over the right channels.
In this digital era, customers have many options to look for the products and services via multiple digital channels. Before making a final purchase deal with any company, they are already aware of the product's description and the company's Digital Marketing offers. You need to keep up with them and try your best to provide seamless experience across channels - ensuring that all your channels align with your voice and message.
Puissant Digital Marketing Services
Increase Leads, Sales & Profitability with improved Customer relationships & Brand recognitions
Search Engine Optimization (SEO)
The importance of SEO in digital marketing is vital. Puissant SEO Services perform careful and extensive keyword research using ethical SEO practices. This helps enterprises generate organic (or free) traffic to thier websites, blogs or infographics. Our SEO strategy gets valuable insights by connecting your website with Google Search Console and Analytics for on-page and off-page SEO services. These practices help to attract high quality leads and traffics to improve conversion.Read More..
Puissant Digital Marketing Service for local SEO helps you to list your business with Google Business Profile and other listing to generte local high quality leads. Statistics reveals that 88% of customers searching for local businesses online will either call or visit your office within 24 hours. We ensure your name, address and phone number (NAP) consistency, enhances location pages, boost digital presence on social media platforms and conducts link building for local services.Read More..
Technical SEO services include improving the crawlability and indexibility of the web pages. Apart from these, correcting site's technical fallacies includes website's speed, performance, and eliminating the duplicate contents. We also help you migrate site for enhanced infrastructure if required. Our SEO site audit services help to find and fix over 130 technican errors for the enhanced website performance in search engines better user experiences.Read More..
Your consumers trust if the site gets good traffic from high-authority websites. Our internet marketing company utilizes guest blogging, publishing compelling content on regular and consistent basis, boost social media engagement to generate high-quality backlinks.Read More..
Web Design and Development
Our web design and development services help you build mobile-ready and search engines optimized sites. Puissant websites are aligned to meet the business objectives of your digital marketing campaigns. Our highly expert and award winning architects for intuitive website design help to create visual hierarchy to highlight the important elements of your website. We use clear call-to-action (CTAs), simplified form fields and engaging content to encourage page visitors to take your desired action.Read More..
Custom Website Design
Your website makes a positive first impression to the customers visiting it. Our Digital Marketing Company has a team with years of experience of creating professional websites. Get a custom website design - highlighting your business' unique value propositions (UVPs) - to draw the attentions of your potential customers across the world.Read More..
Social Media Marketing
The Social Media Marketing in digital marketing services is the most effective way for enhancing the brand recognitions of the startups and big enterprises. The online platforms, like, Facebook, Twitter and LinkedIn for the social media marketing services are the best digital channels to capture the attention of your target audience and increase brand awareness. We run social media marketing campaigns to grow businesses and improve the customer engagement of your followers.Read More..
Pay Per Click (PPC) Marketing Services
Puissant's team for PPC services in digital marketing helps you get high-quality leads. Our digital marketing pay per click expertise of campaign management services provide instant leads with data-driven strategies and insights. Our team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics and monitors your ROI for each keyword. Our PPC marketing expertise also includes landing page optimization and A/B testing to provde cost-effective solutions.Read More..
Video Production & Marketing
Video marketing for storytelling has been proved the highly effective digital marketing strategy for lead generation and capturing target audience. We help you to improve customer attention and create a buzz in online community with captivating SEO-optimized video marketing content.Read More..
Online Reputation Management (ORM)
Online reputation management is crucial for the online success of your business. Our internet marketing services company use ethical practices to help you develop online reputation for increased business value and revenue generation. We use modern software tools for online reputation management and acquire positive reviews from your customers.Read More..
Content Writing & Marketing
Content is the king. Content Writing is crucial for your website and the reason many people visit it. Puissant content marketing is the fundamental part of digital marketing agency which helps you write and market the valuable and engaging content to attract the clients. We create and promote SEO-optimized and conversion-centric content aligned to your business needs. Our content writing and marketing team stay abreast of the latest news and trends to ensure we adhere the Google standards.Read More..
Our team for Amazon marketing services (AMS) help you to list and optimize your products on Amazon marketplace.Read More..
Enhance online visibility of your products and services through our comprehensive ecommerce marketing services. We provide ecommerce SEO and ecommerce PPC services to increase your website traffics. We also help you to generate more reviews, optimize products pages and customize marketing strategy alinged with your clients' business requirements.Read More..
Conversion Rate Optimization (CRO)
Puissant expert team for conversion rate optimization (CRO) services has over five years of experience. Getting traffic to your website is only half the battle won. Our CRO service helps you to optimze not only the landing pages but the complete website on numerous factor, including, SEO, site content, payment methods, security, speed, performance, and many more.Read More..
Email Marketing Services
Email marketing services are the most effective ways in cost and conversion rate of marketing campaigns. Our complete CRM platform helps you automate email marketing campaigns and monitor the customer behaviours carefully to convert them into potential customers. The highly experienced email marketing team at Puissant create high-converting personalized email newsletters with power words and CTAs to take your desired actions.Read More..
Ecommerce Website Design
We design and develop e-commerce website to facilitate online selling. Our ecommerce site has each and every state-of-the-art feature for online shopping activities. As per the recent study conducted by a renowned institute, an eCommerce website with a personalized checkout page can increase conversion rate by 35%.Read More..
We provide the most reliable and secure infrastrucure to host your site. Puissant web hosting plus (PWHP) services provides 99.98% server uptime with high level of performance and speed for the hosted applications. Our cyber security services ensure trust among the customers to provide online information and make digital payments.Read More..
Ad Tracking & Reporting
Our advertisement tracking and reporting services gives you the valuable insights to optimize the cost of online advertising. Our timely ad reporting services also helps you make better and relevant strategies for your digital campaign.Read More..
Digital Competitor Analysis - Rank Tracking
Puisant Digital Marketing Platforms provide the useful information about your competitors and business rivals to help you develop effective digital marketing strategy for the ad campaigns. Our competitor analysis services include comprehensive Keyword Research to find the most relevant search terms for your business. We also monitor search engine rankings of your site for effective marketing solutions.Read More..
Our website chat services powered by conversational artificial intelligence (AI) help to improve customer interactions and recover the abondoned leads and reduces the advertising cost.Read More..
Website Chat Services
Puissant Artificial Intelligence (AI) driven Website chat services help to get more about the customers' live behaviours.Read More..
Why us ?
Puissant Automated Digital Marketing Platforms drive faster innovations and increase revenue.
Enabling Businesses Grow in the Changing Digital Marketing Landscape
Puissant is a Global Leader in MIT Group on Digital Experience Consulting Services: Excellent UX/CX Innovations
Puissant Automated Digital Marketing for faster Solutions
Grow your business with Digital Marketing Case Studies
Customized Web Design and Development of a Portal for the best digital marketing services of an Educational InstitutionCase Study
Cost-effective & efficient Search Engine Marketing (SEM) campaign for instant lead generation & high conversion rateCase Study
Puissant comprehensive Search Engine Optimization (SEO) services for top ranking in Google search resultsCase Study
Why choose Puissant as your Digital Marketing Service Provider
Features of Digital Marketing - Accelerate revenue growth rate and online success
Unify & Activate Customer Data
We help you connect customer behaviors, demographics, transactions, etc., across complete customer experience (CX) life cycle to make every interaction matter for each client.
Deliver Relevant experiences in Real time
We collect data from more places, apply intelligence and automation at scale to harness the best insights to deliver personalized customer experience at the right time to the right person.
Recognizing Customer everywhere
We help you identify every customer across his all engagements with your brand. This allows you to provide the most personalized attention to each individual.
Adapt to unpredictable Customer journey
Increase customer engagement by delivering experiences that adapt in real time to the unpredictability of customer behaviours.
Easily execute sophisticated marketing
Our strategy empowers marketers use intuition and creativity to orchestrate excellent campaigns and irresistible CX.
Improve customer Loyalty & retention
We create a loyalty programm for clients. Engage and reward the program members with highly personalized campaign based on customer data, buying behaviours and content preferences in real time
Identify, Predict and Deliver client needs
We use AI to engage customer at the right time, right channel and right messages every time to better understand
client's digital marketing needs.
Connect your Marketing ecosystem & beyond
Connect to all other departments of you organization to provide consistent customer experiences.
Our Digital Marketing Results
Puissant is a global leader in providing online marketing services since 2013 and has delivered the following results:
Why choose our Internet Marketing Company :
A hospitality enterprise enhances CX by personalizing each customer's journey
See how a worldwide hospitality company uses Puissant Unity Customer Data Platform and Automation to personalize and enrich each customer’s experience over time as they continue to engage.
Industries We Serve
Our full service Digital Marketing expertise is available across Industries
Specialized Online Marketing for Professional Services EnterprisesRead More...
Puissant Healthcare Online Marketing Services are available across segments and the online promotion of medical devices and equipments.Read More...
Puissant provides Strategic and full service Web Marketing for Schools, and Higher Educational Institutions.Read More...
Specialized Online Marketing Services for the Life Sciences EnterprisesRead More...
View our online marketing solutions for the range of industries.View all industries...
Digital Marketing FAQs
What are Digital Marketing Services ?
Digital marketing services encompasses all the activities of marketing a company, business or brand in such a way that they can be accessed online or via any digital channel. Digital marketing methods include optimization across search engines (the likes of Google and Bing), improving visibility and engagement on social media platforms, email marketing communications, web design and development and application integration to connect and engage with prospects and customers for website marketing services.
What is internet marketing service ? Is this same as digital marketing ?
These two terminologies are slightly different while many people use these interchangeably. In the internet marketing service, we use internet for the online marketing or advertising services. On the other hand, digital marketing service encompasses internet along with other IT services, like, application services or any digital platform, from social media to TV ads. Thus, the internet marketing falls under digital marketing category.
What are some examples of digital marketing?
Search Engine Optimization (SEO), Pay per click (PPC) marketing services, email marketing, social media marketing (SMM), content marketing are some popular types of digital marketing services.
What is advertising? What are different types of online advertising?
There are many types of internet advertising. A few of them are: PPC Ads, Bing Ads, Facebook Ads, Twitter Ads, Google display Ads, YouTube Ads, Instagram Ads.
Which is the best advertisement?
All the internet marketing channels are good, but if you want to promote your business through a website, search engine optimization (SEO) is the most reliable and long term effective internet marketing solution to bring your website up in organic search results.
What is SEO meaning in digital marketing?
Out of a number of digital marketing activities, search engine optimization (SEO) is among the top digital marketing methods. The primary advantage of SEO is that it helps generate organic leads by implementing hundreds of search engine rules.
What are the types of digital marketing campaign?
Digital marketing campaign examples include SEO, PPC, email and content marketing service, social media marketing, etc.
Digital Marketing Blogs
Latest from our Best Digital Marketing Blogs
Initial Plan for Digital Marketing Strategy
Analytics provide the foundation or initial plan for your online marketing strategy.Read More...
20 Best Internet Marketing Service Strategy
20 Best Internet Marketing Service Strategy by Puissant for effective results.Read More..
Finding purpose is the top digital marketing need
Finding purpose is the top need for digital marketers – how to achieve it.Read More..
Landing Page Optimization
Lanading Page Optimization is one of the crucial factors of PPC marketing services. It affects the conversion rate of the advertising campaign to a large extent.Read More...
Creativity adds to enterprise Brand value
Themes, image quality, fonts, color combination, etc., make the site creative and enhance the brand recognitions, presentation and company's value.Read More...
Best Digital Marketing Services & Offerings
Our Services in Digital Marketing Service Offerings are designed to meet the client's personalized marketing needs
Services to Differentiate your Brand
Web Desing and Development
Social Media Marketing
Services to Increase Leads & Sales
Services to Optimize Costs