Digital Marketing Services
Puissant NextGen Digital Marketing Services, supported by various offerings, help enterprises develop and incubate strong relationships with their customers. Our innovation-led hyper-personalized digital marketing campaign management, use of high-quality relevant content on a regular and consistent basis, and data-driven insights for decision-making - are all well-powered by AI & Automation to enhance the customer wallet share.
NextGen Digital Marketing Strategy and Advertising Services at Scale
Major Digital Marketing Offerings
Improved ROI with our comprehensive and Agile Digital Marketing Service Offerings & Platforms
Puissant offers end to end Digital Marketing services covering marketing operations, customer experience (CX) management, marketing analytics, campaign management, customer relationship management (CRM), and loyalty management. Our services are backed by extensive domain experience and intelligence gathered around hundreds of successful interventions in these spaces across multiple industry verticals. In line with these marketing needs, Puissant Digital Marketing offerings include:
Puissant Digital Marketing operations include developing, supporting, and enhancing Digital Marketing Platforms – including website design and development, run Digital Marketing operations across the life cycle including Release Management, Application Change Management, and providing technical services for Digital Marketing Operations across digital content management, digital assets management, and digital production.
Digital marketing offering for efficient and effective campaign management includes services like, Global and Local Search Engine Optimization (SEO), Paid Advertisements, Social Media Marketing, SMS and Email marketing, Content Writing and marketing, Amazon Marketing and eCommerce marketing.
Enhanced customer experience across digital channels by creating valuable and engaging content, designing CX always – on innovation, unlocking marketing relevance, re-imagining services with purpose, re-inventing ecommerce, marketing personalization and using artificial intelligence and automation for faster solutions. Read more.
Marketing Analytics services help to generate data-driven insights on customer buying behaviors. Our in-depth marketing analytics using state-of-the-art tools and software help to improve conversion and create effective digital marketing strategy that impacts business outcomes. Puissant digital marketing services falling under this category are: Conversion Rate Optimization (CRO) and Digital Competitors Analysis.
Customer Relationship Management (CRM) and loyalty program for enhanced business outcomes includes hyper-personalized automated email marketing services. Loyalty program offers discount and other benefits to customers.
Puissant Digital Marketing Operations
Improved ROI with our comprehensive and Agile Digital Marketing Service Offerings & Platforms
With customers spending more time online than ever, brands are being forced to reinvent their marketing experinces. Customers expect businesses to meet their fast-changing needs in a hyper-personalized ways, but and endless array of digital channels makes it harder for marketers to engage customers.
“Statistics reveal that more than 80% clients say that being treated like a person, not a number, is essential to winning their business.”
Our sophisticated customer analysis enables hyper-personalization, which drives immersive experiences that increase brand recognitions.
Our team of digital marketing experts find the best channel mix and launch campaign on demand, seizing marketing opportunities at scale. Our agile marketing operation and integrated systems increase customer engagements, reduce cost per acquisition and improve ROI.
Our super advanced analytics integration enriches insights and facilitates micro-segmentation. We harness technology and data to create unified customer’s views, which enables us to reach the right customer at the right time.
Through continual tactical adjustments, we improve the quality of marketing campaigns, boost the effectiveness of digital marketing assets and optimize the conversion rate.
Our Digital Marketing Enablers
Following is our Digital Marketing resources which enable us to provide Results-driven Services
Our team of expert marketing professionals has deep domain experience across digital channel. We have delivered quality digital marketing results to a multinational brand having a web portal of over 1150 pages.
Our Digital marketing tools and software portfolio has helped create hundreds of success stories to date across industry, with an acceptance rate of over 97.5%. We harness AI/ML technology to improve decision-making and tested accelerator enhances efficiency.
Through unrivalled relationships with world’s leading technology vendors, we gain early access to platforms releases and specialist feature training. We build high quality technology stacks, supported by native platform capabilities.
We are leaders in providing best-in-class digital marketing services with over 12 years of dynamic experience improving marketing operations with world’s leading brands and tech companies.
Our digital marketing approaches are proven to optimize conversion rate, customer retention and reduce acquisition cost. Through customer experience focused end-to-end marketing campaign execution, we have delivered values and recognitions to a top technology company.
With in-depth knowledge of digital marketing platforms and enterprise level operation expertise, we are uniquely positioned as a global leader in providing best-in-class digital marketing services across industry and segment.
Digital Marketing KPIs
Measure the Digital Marketing Performance with Key Performance Indicators (KPIs)
The efforts of your Digital Marketing campaign management can be best explained in terms of the parameters known as Key Performance Indicators (KPIs). Puissant describes some of the chief KPIs as under:
This parameter indicates engagement because visitors are coming back to your website/landing page to consume more content or take a specific action.
Understand how people are finding your website and how engaged they are once they do.
Shows how people are finding your website/landing page.
The number of single browsing sessions by individual visitors to your site.
The number of people who have visited your website/landing page.
The percentage of people who clicked on a CTA or link.
The average amount of time all users spend on a single page.
How does Internet Marketing Service work?
Increase customer engagement through the right Digital Marketing Platforms
Normally, digital marketing campaigns involve several common steps:
It being a wide-ranging field - you need to establish your Digital Marketing Goals before starting a campaign, like, building brand awareness, customer acquisition, focusing on customer retention or loyalty. Making sound goals prior to the campaign execution helps you tailor your strategy and budget to maximize your impact.
Identifying the target audience is very important for the success of digital marketing campaigns. The more details and clarity you can find out about your target audience (age, location, income, etc.) easier it will be to determine how to connect with them.
Next, you need to decide how (and for how much) you want to reach them. For example, if you are targeting younger customers, you should allocate your resources to specific social media platforms rather than invest majoority of your efforts in blog posting.
Analyze your data and try to find out as much as you can about your audience.
Measure across key metrics and iterate based on those results..
Digital Marketing Reports
Following is the Percentage of Digital Marketers who are going to invest in 2022
Why use Digital Marketing Services for your business?
Engage more Clients and Rank High on Search Engines
The online marketing industry has grown unprecedently in the last decade. The companies need to invest more resources in online marketing than the traditional ways of marketing to establish a resilient marketing operation.
"As per the recent report, businesses in US are investing more than $110 billion on digital advertising."
Key advantage of using Internet Marketing Service lies in the fact that it provides businesses to all kind and size of industries with an opportunity to promote their brands 24*7 at low cost and efforts. You can reach your target audience with Puissant's Personalized Digital Marketing Services across the globe, irrespective of their location and language barriers.
Consulting and availing the digital marketing service is the best decision to reach your potential customers and incubate strong relationship for enhanced business growth. The strong digital presence will help access to services and goods your company provides.
Puissant has been a global leader of digital marketing services since 2013 and has provided many extraordinary results.
- Save time and resources.
- Analytics-driven insights for creating marketing strategies
- Centerlized operation & almost no field work.
- Capable to generate huge ROI.
- Track your marketing campaign status to generate insights.
- Leverage preferred audience
- Build online reputation.
- Maximize customer touchpoints
- Better customer service & engagement
- Drive long-term business growth
- Improve conversion rate.
- Enhanced customer experience (CX).
How to Indentify your Digital Marketing Channels & Assets?
Strategize your campaign by categorizing digital marketing channels and assets into owned, earned and paid groups. It will protect you becoming overwhelmed by all the tools at you disposal.
Puissant Digital Marketing Platforms (PDMPs)
Puissant DMPs is a set of tools and services for small to medium to large scale enterprises for improved outcomes of their digital marketing efforts. DMPs can automate marketing operations, including keyword research, site audit, email marketing, competitors analysis, landing page optimization and link building.
Digital Marketing Vs. Inbound Marketing
Both focus on creating and distributing digital content, so what's the difference?
- Digital Marketing is an umbrella term which is used for both outbound as well as inbound marketing. In other words, in digital marketing practice, the marketers try to push their content directly in front of as many people as possible online - regardless of whether they like it or not. For example, flashing banner ads at the top of websites.
- In inbound marketing, you use digital content to attract customers to website by focusing on being helpful to them, e.g., your blog.
Cross Channel Digital Marketing
Understand your customers better through multiple digital marketing channels
Cross Channel Digital Marketing or multichannel Digital Marketing involves the use of variety of Digital Marketing channels, including - social media, email, web, text, TV, and radio. Cross-channel Digital Marketing allows to collect more data about your customers’ and prospects’ preferences, positions, and interests, which ultimately helps you better craft a digital marketing strategy with the right content delivered over the right channels.
In this digital era, customers have many options to look for the products and services via multiple digital channels. Before making a final purchase deal with any company, they are already much aware about the product's description and the company's offers. You need to keep up with them and try your best to provide seamlees experience across channels - ensuring that all your channels align with your voice and message.
Puissant Digital Marketing Services
Increase Leads, Sales & Profitability with enhanced customer relationships & brand recognitions
Puissant Search Engine Optimization Services perform careful and extensive keyword research using ethical SEO practices. This helps enterprises generate organic (or free) traffic to websites, blogs or infographics. Our SEO strategy in digital marketing gets valuable insights by connecting your website with Google Search Console and Analytics for on-page and off-page SEO services. These practices help to attract high quality leads and traffics to improve conversion rate as part of our digital marketing services.Read More..
Puissant Digital Marketing Service for local SEO help you to list your business with Google Business Profile and other listing to generte local high quality leads. Statistics reveals that 88% of customers searching for local businesses online will either call or visit your office within 24 hours. We ensure your name, address and phone number (NAP) consistency, enhances location pages, boost digital presence on social media platforms and conducts link building for local services.Read More..
Technical SEO services include improving the crawlability and indexibility of the web pages of your website. Apart from these, correcting site's technical fallacies includes website's speed, performance, and eliminating the duplicate contents. We also help you to migrate site for enhanced infrastructure if required.Read More..
Our web design and development services help you to build mobile-ready, search engines optimized and highly aligned to meet the business objectives of your digital marketing campaigns. Our highly expert and award winning architects for intuitive website design help to create visual hierarchy to highlight the important elements of your website. We use clear call-to-action (CTAs), simplified form fields and engaging content to encourage page visitors to take your desired action.Read More..
Your website makes a positive first impression to the customers visiting it. Our Digital Marketing Company has a team with years of experience of creating professional websites. Get a custom website design - highlighting your business' unique value propositions (UVPs) - to draw the attentions of your potential customers across the world.Read More..
The Social Media Marketing in digital marketing services is the most effective way for enhancing the brand recognitions of the startups and big enterprises. The online platforms, like, Facebook, Twitter and LinkedIn for the social media marketing services are the best digital channels to capture the attention of your target audience and increase brand awareness. We run social media marketing campaigns to grow businesses and improve the customer engagement of your followers.Read More..
Puissant's team for PPC services in digital marketing help you get high-quality leads. Our digital marketing pay per click expertise of campaign management services provide instant leads with data-driven strategies and insights. Our team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics and monitors your ROI for each keyword. Our PPC marketing expertise also includes landing page optimization and A/B testing to provde cost-effective solutions.Read More..
Video marketing for storytelling has been proved the highly effective digital marketing strategy for lead generation and capturing target audience. We help you to improve customer attention and create a buzz in online community with captivating SEO-optimized video content.Read More..
Online reputation management is crucial for the online success of your business. Our internet marketing services use ethical practices to help you develop online reputation for increased business value and revenue generation. We use modern software tools for online reputation management and acquire positive reviews from your customers.Read More..
Content is the king. Content Writing is crucial for your website and the reason many people visit it. Puissant digital marketing service helps you to write and market the valuable and engaging content to attract the clients for your business. We create and promote SEO as well as conversion-centric content aligned to your custom business need. Our content writing and marketing team stay abreast of the latest news and trends to ensure we adhere the Google standards.Read More..
Enhance online visibility of your products and services through our comprehensive ecommerce marketing services. We provide ecommerce SEO and ecommerce PPC services to increase your website traffics. We also help you to generate more reviews, optimize products pages and customize marketing strategy alinged with your clients' business requirements.Read More..
Puissant expert team for conversion rate optimization (CRO) services has over five years of experience. Getting traffic to your website is only half the battle won. Our CRO service helps you to optimze not only the landing pages but the complete website on numerous factor, including, SEO, site content, payment methods, security, speed, performance, and many more.Read More..
Email marketing services are the most effective ways in cost as well as conversion rate of marketing campaigns. Our complete CRM platform helps you automate email marketing campaigns and monitor the customer behaviours carefully to convert them into potential customers. The highly experienced email marketing team at Puissant create high-converting personalized email newsletters with power words and CTAs to take your desired actions.Read More..
We design and develop e-commerce website to facilitate online selling. Our ecommerce site has each and every state-of-the-art feature for online shopping activities. As per the recent study conducted by a renowned institute, an eCommerce website with a personalized checkout page can increase conversion rate by 35%.Read More..
We provide the most reliable and secure infrastrucure to host your site. Puissant web hosting plus (PWHP) services provides 99.98% server uptime with high level of performance and speed for the hosted applications. Our cyber security services ensure trust among the customers to provide online information and make digital payments.Read More..
Enabling Businesses Grow in the Changing Digital Marketing Landscape
Puissant is a Global Leader in MIT Group on Digital Experience Consulting Services: Excellent UX/CX Innovations
See the Best Case Studies of our Digital Marketing Services
Customized Web Design and Development of a Portal for the online marketing services of an Educational InstitutionCase Study
Cost-effective & efficient Search Engine Marketing (SEM) campaign for instant lead generation & high conversion rateCase Study
Why choose Puissant as your Digital Marketing Service Provider
Accelerate the revenue growth rate and online success
We help you connect customer behaviors, demographics, transactions, etc., across complete customer experience (CX) life cycle to make every interaction matter for each client.
We collect data from more places, apply intelligence and automation at scale to harness the best insights to deliver personalized customer experience at the right time to the right person.
We help you identify every customer across his all engagements with your brand. This allows you to provide the most personalized attention to each individual.
Increase customer engagement by delivering experiences that adapt in real time to the unpredictability of customer behaviours.
Our strategy empowers marketers use intuition and creativity to orchestrate excellent campaigns and irresistible CX.
We create a loyalty programm for clients. Engage and reward the program members with highly personalized campaign based on customer data, buying behaviours and content preferences in real time
We use AI to engage customer at the right time, right channel and right messages every time.
Connect to all other departments of you organization to provide consistent customer experiences.
Our Digital Marketing Results
Puissant is a global leader of digital marketing services since 2013 and has the following results:
Why choose our Digital Marketing Company:
A hospitality enterprise enhances CX by personalizing each customer's journey
See how a worldwide hospitality company uses Puissant Unity Customer Data Platform and Digital Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage.
Industries We Serve
Our full service Digital Marketing Service expertise is available across Industries
Digital Marketing Services FAQs
What are Digital Marketing Services ?
Digital marketing services encompasses all the activities of marketing a company, business or brand in such a way that they can be accessed online or via any digital channel using internet. Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.
Is the internet marketing same as digital marketing?
No, these two terminologies are different and can't be used interchangeably. In the internet marketing service, we use internet for the online marketing or advertising services. On the other hand, digital marketing service encompasses internet along with other IT services, like, applications services or any digital platform, from social media to TV ads. Thus, the digital marketing is the superset and internet marketing falls under digital marketing category.
What are some examples of digital marketing?
Search Engine Optimization (SEO), Pay per click (PPC) marketing services, email marketing, social media marketing (SMM) are some popular ways of digital marketing services.
What is the best advertisement?
All the internet marketing channels are good, but if you want to promote your business through a website, search engine optimization (SEO) is the most reliable and long term effective marketing solutions to bring your website up in organic search results.
Digital Marketing Blogs
Latest from our Best Digital Marketing Blogs
Services in Digital Marketing Offerings
Our Services in Digital Marketing Service Offerings are designed to meet the client's personalized business needs
Services to Differentiate your Brand
Services to Increase Leads & Sales