Best Digital Marketing Services & Offerings

Results-driven Digital Marketing Services & Offerings with Technology Platforms for Improved Customer Relationship, Leads and Sales

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Digital Marketing Services

Puissant NextGen Digital Marketing Services, supported by various offerings, help enterprises develop and incubate strong relationships with their customers. Our innovation-led hyper-personalized digital marketing campaign management, use of high-quality relevant content on a regular and consistent basis, and data-driven insights for decision-making - are all well-powered by AI & Automation to enhance the customer wallet share.

Major Digital Marketing Offerings

Improved ROI with our comprehensive and Agile Digital Marketing Service Offerings & Platforms

Puissant offers end to end Digital Marketing services covering marketing operations, customer experience (CX) management, marketing analytics, campaign management, customer relationship management (CRM), and loyalty management. Our services are backed by extensive domain experience and intelligence gathered around hundreds of successful interventions in these spaces across multiple industry verticals. In line with these marketing needs, Puissant Digital Marketing offerings include:

Marketing Operations

Puissant Digital Marketing operations include developing, supporting, and enhancing Digital Marketing Platforms – including website design and development, run Digital Marketing operations across the life cycle including Release Management, Application Change Management, and providing technical services for Digital Marketing Operations across digital content management, digital assets management, and digital production.

Campaign Management

Digital marketing offering for efficient and effective campaign management includes services like, Global and Local Search Engine Optimization (SEO), Paid Advertisements, Social Media Marketing, SMS and Email marketing, Content Writing and marketing, Amazon Marketing and eCommerce marketing.

Customer Experience

Enhanced customer experience across digital channels by creating valuable and engaging content, designing CX always – on innovation, unlocking marketing relevance, re-imagining services with purpose, re-inventing ecommerce, marketing personalization and using artificial intelligence and automation for faster solutions. Read more.

Marketing Analytics

Marketing Analytics services help to generate data-driven insights on customer buying behaviors. Our in-depth marketing analytics using state-of-the-art tools and software help to improve conversion and create effective digital marketing strategy that impacts business outcomes. Puissant digital marketing services falling under this category are: Conversion Rate Optimization (CRO) and Digital Competitors Analysis.

CRM & Loyalty

Customer Relationship Management (CRM) and loyalty program for enhanced business outcomes includes hyper-personalized automated email marketing services. Loyalty program offers discount and other benefits to customers.

Puissant Digital Marketing Operations

Improved ROI with our comprehensive and Agile Digital Marketing Service Offerings & Platforms

With customers spending more time online than ever, brands are being forced to reinvent their marketing experinces. Customers expect businesses to meet their fast-changing needs in a hyper-personalized ways, but and endless array of digital channels makes it harder for marketers to engage customers.

“Statistics reveal that more than 80% clients say that being treated like a person, not a number, is essential to winning their business.”

Personalize

Our sophisticated customer analysis enables hyper-personalization, which drives immersive experiences that increase brand recognitions.

Execute

Our team of digital marketing experts find the best channel mix and launch campaign on demand, seizing marketing opportunities at scale. Our agile marketing operation and integrated systems increase customer engagements, reduce cost per acquisition and improve ROI.

Measure

Our super advanced analytics integration enriches insights and facilitates micro-segmentation. We harness technology and data to create unified customer’s views, which enables us to reach the right customer at the right time.

Optimize

Through continual tactical adjustments, we improve the quality of marketing campaigns, boost the effectiveness of digital marketing assets and optimize the conversion rate.

Our Digital Marketing Enablers

Following is our Digital Marketing resources which enable us to provide Results-driven Services

Proven Talents

Our team of expert marketing professionals has deep domain experience across digital channel. We have delivered quality digital marketing results to a multinational brand having a web portal of over 1150 pages.

Proprietary Assets

Our Digital marketing tools and software portfolio has helped create hundreds of success stories to date across industry, with an acceptance rate of over 97.5%. We harness AI/ML technology to improve decision-making and tested accelerator enhances efficiency.

Best-in-class partnerships

Through unrivalled relationships with world’s leading technology vendors, we gain early access to platforms releases and specialist feature training. We build high quality technology stacks, supported by native platform capabilities.

Why Puissant?

We are leaders in providing best-in-class digital marketing services with over 12 years of dynamic experience improving marketing operations with world’s leading brands and tech companies.

Our digital marketing approaches are proven to optimize conversion rate, customer retention and reduce acquisition cost. Through customer experience focused end-to-end marketing campaign execution, we have delivered values and recognitions to a top technology company.

With in-depth knowledge of digital marketing platforms and enterprise level operation expertise, we are uniquely positioned as a global leader in providing best-in-class digital marketing services across industry and segment.

Digital Marketing KPIs

Measure the Digital Marketing Performance with Key Performance Indicators (KPIs)

The efforts of your Digital Marketing campaign management can be best explained in terms of the parameters known as Key Performance Indicators (KPIs). Puissant describes some of the chief KPIs as under:

Returning Visitors to Website

This parameter indicates engagement because visitors are coming back to your website/landing page to consume more content or take a specific action.

First Visit

Understand how people are finding your website and how engaged they are once they do.

Web Traffic Sources

Shows how people are finding your website/landing page.

Total Visits

The number of single browsing sessions by individual visitors to your site.

Total Uniqe Visits

The number of people who have visited your website/landing page.

Click-through-rate (CTR)

The percentage of people who clicked on a CTA or link.

Average Time on Page

The average amount of time all users spend on a single page.

How does Internet Marketing Service work?

Increase customer engagement through the right Digital Marketing Platforms

Normally, digital marketing campaigns involve several common steps:

Define Your Digital Marketing Goals

It being a wide-ranging field - you need to establish your Digital Marketing Goals before starting a campaign, like, building brand awareness, customer acquisition, focusing on customer retention or loyalty. Making sound goals prior to the campaign execution helps you tailor your strategy and budget to maximize your impact.

Identify your target audience

Identifying the target audience is very important for the success of digital marketing campaigns. The more details and clarity you can find out about your target audience (age, location, income, etc.) easier it will be to determine how to connect with them.

Identify the right Digital Marketing channels and tactics

Next, you need to decide how (and for how much) you want to reach them. For example, if you are targeting younger customers, you should allocate your resources to specific social media platforms rather than invest majoority of your efforts in blog posting.

Develop and optimize content and messaging for each channel

Analyze your data and try to find out as much as you can about your audience.

Campaign Measurement across Key Metrics

Measure across key metrics and iterate based on those results..

Digital Marketing Reports

Following is the Percentage of Digital Marketers who are going to invest in 2022

37 Clients Data Platforms
32 Segmentation & Targetting
30 Testing & Optimization
29 Content Management System
28 Artificial Intelligence
27 Marketing Automation Platforms

Why use Digital Marketing Services for your business?

Engage more Clients and Rank High on Search Engines

The online marketing industry has grown unprecedently in the last decade. The companies need to invest more resources in online marketing than the traditional ways of marketing to establish a resilient marketing operation.

"As per the recent report, businesses in US are investing more than $110 billion on digital advertising."

Key advantage of using Internet Marketing Service lies in the fact that it provides businesses to all kind and size of industries with an opportunity to promote their brands 24*7 at low cost and efforts. You can reach your target audience with Puissant's Personalized Digital Marketing Services across the globe, irrespective of their location and language barriers.

Consulting and availing the digital marketing service is the best decision to reach your potential customers and incubate strong relationship for enhanced business growth. The strong digital presence will help access to services and goods your company provides.

Puissant has been a global leader of digital marketing services since 2013 and has provided many extraordinary results.

The Benefits of Digital Marketing :

  • Save time and resources.
  • Analytics-driven insights for creating marketing strategies
  • Centerlized operation & almost no field work.
  • Capable to generate huge ROI.
  • Track your marketing campaign status to generate insights.
  • Leverage preferred audience
  • Build online reputation.
  • Maximize customer touchpoints
  • Better customer service & engagement
  • Drive long-term business growth
  • Improve conversion rate.
  • Enhanced customer experience (CX).

How to Indentify your Digital Marketing Channels & Assets?

Strategize your campaign by categorizing digital marketing channels and assets into owned, earned and paid groups. It will protect you becoming overwhelmed by all the tools at you disposal.

As per Google, 90 % of mobile visitors leave the website if it does not meet their high standards.
Puissant marketing research reveals that 61 % business owners think their marketing strategy is not effective.
According to BrightLocal, 88 % buyers trust online reviews as much as their personal recommendations.

Puissant Digital Marketing Platforms (PDMPs)

Puissant DMPs is a set of tools and services for small to medium to large scale enterprises for improved outcomes of their digital marketing efforts. DMPs can automate marketing operations, including keyword research, site audit, email marketing, competitors analysis, landing page optimization and link building.

Digital Marketing Vs. Inbound Marketing

Both focus on creating and distributing digital content, so what's the difference?

Digital Marketing :

  • Digital Marketing is an umbrella term which is used for both outbound as well as inbound marketing. In other words, in digital marketing practice, the marketers try to push their content directly in front of as many people as possible online - regardless of whether they like it or not. For example, flashing banner ads at the top of websites.

Inbound Marketing :

  • In inbound marketing, you use digital content to attract customers to website by focusing on being helpful to them, e.g., your blog.

Cross Channel Digital Marketing

Understand your customers better through multiple digital marketing channels

Cross Channel Digital Marketing or multichannel Digital Marketing involves the use of variety of Digital Marketing channels, including - social media, email, web, text, TV, and radio. Cross-channel Digital Marketing allows to collect more data about your customers’ and prospects’ preferences, positions, and interests, which ultimately helps you better craft a digital marketing strategy with the right content delivered over the right channels.

In this digital era, customers have many options to look for the products and services via multiple digital channels. Before making a final purchase deal with any company, they are already much aware about the product's description and the company's offers. You need to keep up with them and try your best to provide seamlees experience across channels - ensuring that all your channels align with your voice and message.

Puissant Digital Marketing Services

Increase Leads, Sales & Profitability with enhanced customer relationships & brand recognitions

Search Engine Optimization (SEO)

Puissant Search Engine Optimization Services perform careful and extensive keyword research using ethical SEO practices. This helps enterprises generate organic (or free) traffic to websites, blogs or infographics. Our SEO strategy in digital marketing gets valuable insights by connecting your website with Google Search Console and Analytics for on-page and off-page SEO services. These practices help to attract high quality leads and traffics to improve conversion rate as part of our digital marketing services.

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Local SEO

Puissant Digital Marketing Service for local SEO help you to list your business with Google Business Profile and other listing to generte local high quality leads. Statistics reveals that 88% of customers searching for local businesses online will either call or visit your office within 24 hours. We ensure your name, address and phone number (NAP) consistency, enhances location pages, boost digital presence on social media platforms and conducts link building for local services.

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Technical SEO

Technical SEO services include improving the crawlability and indexibility of the web pages of your website. Apart from these, correcting site's technical fallacies includes website's speed, performance, and eliminating the duplicate contents. We also help you to migrate site for enhanced infrastructure if required.

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Link Building

Your consumers trust if the site gets good traffic from high-authority websites. Our internet marketing company utilizes guest blogging, publishing compelling content on regular and consistent basis, boost social media engagement to generate high-quality backlinks.

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Web Design and Development

Our web design and development services help you to build mobile-ready, search engines optimized and highly aligned to meet the business objectives of your digital marketing campaigns. Our highly expert and award winning architects for intuitive website design help to create visual hierarchy to highlight the important elements of your website. We use clear call-to-action (CTAs), simplified form fields and engaging content to encourage page visitors to take your desired action.

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Custom Website Design

Your website makes a positive first impression to the customers visiting it. Our Digital Marketing Company has a team with years of experience of creating professional websites. Get a custom website design - highlighting your business' unique value propositions (UVPs) - to draw the attentions of your potential customers across the world.

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Social Media Marketing

The Social Media Marketing in digital marketing services is the most effective way for enhancing the brand recognitions of the startups and big enterprises. The online platforms, like, Facebook, Twitter and LinkedIn for the social media marketing services are the best digital channels to capture the attention of your target audience and increase brand awareness. We run social media marketing campaigns to grow businesses and improve the customer engagement of your followers.

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Pay Per Click (PPC) Marketing Services

Puissant's team for PPC services in digital marketing help you get high-quality leads. Our digital marketing pay per click expertise of campaign management services provide instant leads with data-driven strategies and insights. Our team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics and monitors your ROI for each keyword. Our PPC marketing expertise also includes landing page optimization and A/B testing to provde cost-effective solutions.

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Video Production & Marketing

Video marketing for storytelling has been proved the highly effective digital marketing strategy for lead generation and capturing target audience. We help you to improve customer attention and create a buzz in online community with captivating SEO-optimized video content.

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Online Reputation Management (ORM)

Online reputation management is crucial for the online success of your business. Our internet marketing services use ethical practices to help you develop online reputation for increased business value and revenue generation. We use modern software tools for online reputation management and acquire positive reviews from your customers.

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Content Writing & Marketing

Content is the king. Content Writing is crucial for your website and the reason many people visit it. Puissant digital marketing service helps you to write and market the valuable and engaging content to attract the clients for your business. We create and promote SEO as well as conversion-centric content aligned to your custom business need. Our content writing and marketing team stay abreast of the latest news and trends to ensure we adhere the Google standards.

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Amazon Marketing

Our team for Amazon marketing services (AMS) help you to list and optimize your products on Amazon marketplace.

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Ecommerce Marketing

Enhance online visibility of your products and services through our comprehensive ecommerce marketing services. We provide ecommerce SEO and ecommerce PPC services to increase your website traffics. We also help you to generate more reviews, optimize products pages and customize marketing strategy alinged with your clients' business requirements.

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Conversion Rate Optimization (CRO)

Puissant expert team for conversion rate optimization (CRO) services has over five years of experience. Getting traffic to your website is only half the battle won. Our CRO service helps you to optimze not only the landing pages but the complete website on numerous factor, including, SEO, site content, payment methods, security, speed, performance, and many more.

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Email Marketing Services

Email marketing services are the most effective ways in cost as well as conversion rate of marketing campaigns. Our complete CRM platform helps you automate email marketing campaigns and monitor the customer behaviours carefully to convert them into potential customers. The highly experienced email marketing team at Puissant create high-converting personalized email newsletters with power words and CTAs to take your desired actions.

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Ecommerce Website Design

We design and develop e-commerce website to facilitate online selling. Our ecommerce site has each and every state-of-the-art feature for online shopping activities. As per the recent study conducted by a renowned institute, an eCommerce website with a personalized checkout page can increase conversion rate by 35%.

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Web Hosting

We provide the most reliable and secure infrastrucure to host your site. Puissant web hosting plus (PWHP) services provides 99.98% server uptime with high level of performance and speed for the hosted applications. Our cyber security services ensure trust among the customers to provide online information and make digital payments.

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Ad Tracking & Reporting

Our advertisement tracking and reporting services gives you the valuable insights to optimize the cost of online advertising.

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Digital Competitive Analysis - Rank Tracking

Puisant Digital Marketing Platform provides the useful information about your competitors and business rivals to help you develop effective digital marketing strategy for the ad campaigns.

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Lead Recovery

Our website chat services powered by conversational artificial intelligence (AI) help to improve customer interactions and recover the abondoned leads and reduces the advertising cost.

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Website Chat Services

Puissant Artificial Intelligence (AI) driven Website chat services help to get more about the customers' live behaviours.

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Why us

Puissant Automation for Digital Marketing Platforms drive faster innovations and increase revenue.

What's New

Enabling Businesses Grow in the Changing Digital Marketing Landscape

Insight

Puissant Digital Marketing Ecosystem

Insight

Digital Innovations are the Keys to Marketing's Next

Insight

Puissant is a Global Leader in MIT Group on Digital Experience Consulting Services: Excellent UX/CX Innovations

Insight

The Revolution in Digital Marketing

Case Study

Puissant Digital Marketing Powered by Automation

Insight

Digital Marketing Powered by Artificial Intelligence (AI)

Insight

Conversational AI for enhanced UI/UX

Insight

Simplify marketing

Insight

How data is helping declutter marketing

Insight

Simplify digital marketing for the reimagined consumer

Insight

Reimagine customer expectations

Blog

Finding purpose is the top digital marketing need

Insight

Marketing at the speed of your clients

Insight

Remodel marketing for performance and growth

Success Stories

See the Best Case Studies of our Digital Marketing Services

Digital marketing services

Customized Web Design and Development of a Portal for the online marketing services of an Educational Institution

Case Study
internet marketing service

Cost-effective & efficient Search Engine Marketing (SEM) campaign for instant lead generation & high conversion rate

Case Study
digital marketing offerings

Puissant comprehensive Search Engine Optimization (SEO) services for top ranking in Google search results

Case Study

Why choose Puissant as your Digital Marketing Service Provider

Accelerate the revenue growth rate and online success

Unify & Activate Customer Data

We help you connect customer behaviors, demographics, transactions, etc., across complete customer experience (CX) life cycle to make every interaction matter for each client.

Deliver Relevant experiences in Real time

We collect data from more places, apply intelligence and automation at scale to harness the best insights to deliver personalized customer experience at the right time to the right person.

Recognizing Customer everywhere

We help you identify every customer across his all engagements with your brand. This allows you to provide the most personalized attention to each individual.

Adapt to unpredictable customer journey

Increase customer engagement by delivering experiences that adapt in real time to the unpredictability of customer behaviours.

Easily execute sophisticated marketing

Our strategy empowers marketers use intuition and creativity to orchestrate excellent campaigns and irresistible CX.

Improve customer Loyalty & retention

We create a loyalty programm for clients. Engage and reward the program members with highly personalized campaign based on customer data, buying behaviours and content preferences in real time

Identify, Predict and Deliver client needs

We use AI to engage customer at the right time, right channel and right messages every time.
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Connect your Marketing ecosystem & beyond

Connect to all other departments of you organization to provide consistent customer experiences.

Our Digital Marketing Results

Puissant is a global leader of digital marketing services since 2013 and has the following results:

224 % Increment in SEO & PPC Marketing Services of Healthcare Industry
192 % Improvement in Amazon Marketing Services of an Education & Publishing industry
330 % Increment in Conversion Rate Optimization services of a Travel & Hospitality company

Why choose our Digital Marketing Company:

A hospitality enterprise enhances CX by personalizing each customer's journey

See how a worldwide hospitality company uses Puissant Unity Customer Data Platform and Digital Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage.

Industries We Serve

Our full service Digital Marketing Service expertise is available across Industries

Professional Services

Specialized Services of Puissant Digital Marketing for Professional Services Enterprises

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Healthcare

Puissant Healthcare Digital Marketing Services are available across segments and the online promotion of medical devices and equipments.

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Education

Puissant Strategic and full service Digital Marketing for Schools, and Higher Education

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Life Sciences

Specialized Services of Puissant Digital Marketing for Life Sciences Enterprises

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All Industries

View our marketing solutions for the range of industries.

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Digital Marketing Services FAQs

  • Digital marketing services encompasses all the activities of marketing a company, business or brand in such a way that they can be accessed online or via any digital channel using internet. Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.

  • No, these two terminologies are different and can't be used interchangeably. In the internet marketing service, we use internet for the online marketing or advertising services. On the other hand, digital marketing service encompasses internet along with other IT services, like, applications services or any digital platform, from social media to TV ads. Thus, the digital marketing is the superset and internet marketing falls under digital marketing category.

  • Search Engine Optimization (SEO), Pay per click (PPC) marketing services, email marketing, social media marketing (SMM) are some popular ways of digital marketing services.

  • All the internet marketing channels are good, but if you want to promote your business through a website, search engine optimization (SEO) is the most reliable and long term effective marketing solutions to bring your website up in organic search results.

Digital Marketing Blogs

Latest from our Best Digital Marketing Blogs

Finding purpose is the top marketing need

Finding purpose is the top need for digital marketers – how to achieve it.

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Landing Page Optimization

Lanading Page Optimization is one of the crucial factors for PPC marketing. This affects the conversion-rate of the advertisement campaign to a large extent.

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Creativity adds to enterprise brand value

Themes, image quality, fonts, color combination, etc., make the site creative and enhance the brand recognitions, presentation and company's value.

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Initial Plan for Digital Marketing Strategy

Analytics provide the foundation or initial plan for your digital marketing strategy.

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